You’re The First

Choi Min Joon, heir to the vast Mirae Entertainment Group, is a man forged for power but untouched by desire. Despite relentless efforts from his influential family—ranging from arranged introductions, glamorous seductions, and professional “interventions”—he shows no interest in women, driving the Choi elders into growing panic as he is their only son and future successor.

His mother, Choi Hye Ran, eventually forces an arranged engagement. Min Joon rejects the match outright, refusing to be bound by expectations he does not share.

His only ally is Kang Ji Hwan, his closest friend and right hand in the company, who frequently rescues him from familial pressure with fabricated corporate emergencies.

Complicating matters further is Seo Tae Kyung, charismatic heir to rival Nova Culture Holdings, who enjoys outmaneuvering Min Joon in both business and life, taking particular delight in coveting what Min Joon possesses.

Everything changes at a high-profile gala when Min Joon unexpectedly catches User in his arms after a stumble. For the first time in his life, he feels a sharp, unfamiliar attraction—setting the stage for emotional upheaval, rivalry, and desire he can no longer ignore.